When it comes to men’s underwear, comfort and fit are undoubtedly crucial factors. However, in recent years, the fashion industry has witnessed a significant shift in men’s underwear preferences, with colour playing a more prominent role. Gone are the days when white and black were the only acceptable choices...
Prior to manufacturing our new underwear range over twelve months ago, I naturally made the point of telling friends and family of our intent to utilise bamboo fibres rather than cotton. The reaction most commonly was “seriously?” or “huh?”. While I myself had read of the fabric being used widely in..
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