When it comes to men’s underwear, comfort and fit are undoubtedly crucial factors. However, in recent years, the fashion industry has witnessed a significant shift in men’s underwear preferences, with colour playing a more prominent role. Gone are the days when white and black were the only acceptable choices. Today, men have a vast array of colours to choose from, each with its own unique charm. In this blog, we will delve into the world of men’s underwear colours, exploring the most popular ones and what they might say about your personality and style.

1. Sleek Black

Black is the epitome of sophistication and sensuality. It exudes confidence and elegance, making it a popular choice among men who want to feel powerful and alluring. Black underwear is a symbol of mystery and intrigue, often chosen by men with a strong sense of style and a taste for the finer things in life. It also happens to be the safest option for keeping your underwear clean and always looking fresh. At Distino 39% of our total briefs sold are black.

2. Cool Blue

Blue is a colour associated with tranquility and dependability. Men who prefer blue underwear are often seen as calm, composed, and reliable. This colour choice can signify a desire for stability and a down-to-earth personality. Whether it’s navy, royal blue, or sky blue, this colour brings a sense of serenity to your wardrobe.

3. Bold Red

Red is the colour of passion, energy, and desire. Men who choose red underwear are often confident, bold, and unafraid to stand out. This fiery colour suggests a passionate and adventurous personality, someone who is not afraid to take risks and make a statement. At Distino, we’re looking at adding a deep burgundy to our colour offerings in the near future.

4. Dark Grey

Dark grey is a colour that combines the elegance of black with the versatility of grey. It exudes a sense of sophistication and neutrality. Men who opt for dark grey underwear often have a refined taste and appreciate subtlety. This colour can suggest a balanced personality that values both style and comfort.

5. Playful Patterns and Prints

In addition to solid colours, some men opt for underwear with playful patterns and prints. From stripes and polka dots to fun graphics, these choices show a lighthearted and playful side. Men who embrace patterned underwear often have a sense of humour and enjoy adding a touch of fun to their daily attire. Interestingly, only 1% of adult men’s briefs sold are in this style (extracted from a 2022 Facebook survey of 35,000 participants).

6. Earthy Tones

Earthy-toned underwear, including shades of brown, green, and beige, reflects a connection to nature and a sense of groundedness. Men who favour these colours may have a laid-back personality and an appreciation for the outdoors. These colours evoke feelings of relaxation and harmony.

7. Bright and Vibrant

For the extroverts and trendsetters, bright and vibrant underwear colours like neon green, electric blue, or hot pink are a go-to choice. These colours are attention-grabbing and suggest a bold and adventurous spirit. Men who wear these hues are typically unapologetic about their love for standing out in a crowd.

The world of men’s underwear has evolved far beyond the traditional white and black options. Today, you can find a rainbow of colours and patterns to suit your personality and style. Whether you prefer the suave elegance of black, the calming embrace of blue, the fiery passion of a deep red, the refined neutrality of dark grey, or the playfulness of patterns, your choice of underwear colour can say a lot about your character. So, the next time you pick out a pair of underwear, consider what message you want to convey to the world and choose your colour accordingly. After all, underwear is not just about comfort; it’s also a reflection of your personality and taste.